http://www.mlssoccer.com/news/article/2015/04/13/mls-us-soccer-federation-announce-new-partnership-coca-cola-company
It is of great importance for big companies like Coca-Cola to involve and promote soccer within the United States. After the performance of the US men's soccer team in Brazil last year and the all time record of good performance by the women, it is quite impressive that this sporting activity be given a value of recognition. So far in the last decades, soccer has never been a US thing until recent days that it is becoming a popular game in the United States. I believe with strong supports from the Coca-Cola it will intensify the popularity of the sport in the country.
Coca-Cola has always been associated with the game of soccer at a global level. Partnership with FIFA the soccer governing body in the organization of major competitions such as the FIFA world cup for both men and women. They have been partners and cosponsors of soccer competitions since 1974. Coca-Cola working at the grassroots level within the US, sponsoring minor competitions like POWERADE Sueño Alianza talent search and Club Balón Rojo, a ball-kids program in partnership with local Boys & Girls Clubs. Now coming into partnership the federation means much progress for this game.
To agree with you.It's important for bigger company to involve and promote sport.The sport is a part of life.So,when the biggest company promote sport.It can help all people to enjoy better moment by watch on TV, playing or doing sport.For most people is a dream to became member of soccer, basket,or handball.
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